February 5, 2023

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Exclusive: How reality TV show MAFS made Skye Suites a household name

Five years because start, Sydney-centered hotel corporation Skye Suites is punching over its body weight as a way of living spot in a really aggressive current market dominated by significant international gamers.

Despite possessing just three Sydney qualities to day, the lodge manufacturer is recognisable at a countrywide and worldwide stage thanks in no compact element to the reality Tv partnerships that have propelled the brand name to a era of younger men and women.

For the past a few yrs, Skye Suites Sydney has served as the host resort for the hugely common Australian actuality Tv set exhibit Married at To start with Sight (MAFS), which provides in an average of 1.9 million viewers per episode.

Its Inexperienced Square residence also not long ago performed host for two seasons of Attractiveness and the Geek, a problem-dependent actuality present, presented by Sophie Monk.

2021 Magnificence and the Geek contestants

Talking solely to HM, Skye Suites Region Director of Income and Marketing and advertising, Ari Foo, stated this medium has offered the smaller, domestic business a considerable leg up in terms of branding.

“From a promoting point of view, we are competing in opposition to larger chain inns with substantially even larger brand existence and advertising budgets,” he stated.

“These partnerships drive manufacturer recognition and put us front of brain for persons wanting at lodging possibilities in Sydney.”

Fact Television has tested to be a strong model-creating instrument for Skye Suites, not only mainly because it showcases its structures and rooms, but due to the fact audiences have delicate reminders of the brand name title and brand, which is proven on monitor 2-4 instances for each episode.

“It’s about having the manufacturer in entrance of folks but not in a forceful way,” Foo described.

“We can do social media advertising, and publicize in publications, but there’s pretty few mediums wherever you’re going to get 1.9 million folks seeing.”

The way of living guest

With 15 seasons beneath its belt, Married at Very first Sight is unquestionably a model powerhouse in its individual suitable, recognisable particularly among – but not minimal to – a Millennial and Gen Z viewers.

“When I see our travel field associates, customers and fulfill people today in basic, the first factor they say to me when I point out Skye Suites is ‘the MAFS resort,’” Foo told HM.

“That on your own exhibits the immense affect the show has experienced on our brand name recognition.”

Skye Suites Sydney has come to be recognisable as a life-style lodge

Skye Suites Head of Inns Australasia, David Bowen, said that this specific reality Tv partnership has driven a lot of demand in the CBD lodge and aligns with the company’s strategy to come to be a recognisable way of life brand.  

“Skye Suites is seriously targeted as a lifestyle model – these displays place you into that space,” he advised HM.

“Our whole approach is to develop a life style model that draws in younger, up-and-coming [consumers] but also draws in older guests – MAFS reaches a wide audience.”

Rewards of boutique

The brand’s boutique supplying and concentrate on architecture make it an attractive destination for Tv and motion picture producers, in accordance to the executives.

The Kent Street, Sydney property’s exterior of brick, metal and glass arches serves as an adequately spectacular backdrop for the theatrics that unfold in on Married at To start with Sight, when the Green Square creating delivers distinctive filming options.

During the Period 2 finale of Natural beauty and the Geek, contestants abseiled various hundred ft down the developing, landing into the hotel pool below – an exercise that showcased the property’s exceptional layout and strengthened the association among the broader Infinity by Crown building and Skye Suites Environmentally friendly Square.

Skye Suites Eco-friendly Square pool

Being a scaled-down boutique brand is a different advantage for the business when it arrives to successful Tv set partnerships, Foo explains.

“There’s an attractiveness for creation businesses mainly because we can include [filming] very simply,” he reported.

“We tend to isolate filming to a flooring or two as they typically want to work as a shut established to some degree. For the reason that of our boutique dimension, we have the capability to supply anything that they just cannot necessarily get in even bigger homes. It is an component of privacy, a little bit a lot more stability.”

Skye Suites’ Inexperienced Square property’s proximity to Fox Studios also helps make it an attractive destination for production groups.

Skye Suites Green Sq. is element of the Infinity by Crown developing

All through the pandemic, when lots of big international productions relocated to Australia, Skye Suites Green Square hosted crew associates performing on major productions including one particular of the hugely preferred Marvel flicks.

Getting opened the hotel in April 2020, right at the onset of COVID, Foo mentioned the staff was laser targeted on tapping into this chance to offset losses when vacation came to a grinding halt.

“When we opened Eco-friendly Sq., we purposely scouted the entertainment sector for the reason that we observed that Fox Studios and Carriageworks were the two close by – there is a ton of movie output in that place,” he stated.

Bowen admits, even so, that welcoming a actuality Television set solid and crew into a lodge for an prolonged interval of time does current some worries, pointing to the enormous energy that goes into established up and pack down.

“It is a substantial load on the resort,” he mentioned.

“Interiors are introduced in to make it far more homely – the beds the furniture and so on. is all bought externally – so we close people doorways for a pair of weeks to set them up, and then when they go away, they are closed for a few of weeks to crack it all down and provide it back again to scope.”