Be a part of Suite Place podcast host Ryan Embree, and hear in to the celebratory 100th episode the place we consider you, the listener, down memory lane and mirror on all the interesting content material we have included on the podcast around the very last four a long time, as properly as focus on upcoming new content that listeners can glance ahead to this fall.
Our podcast is developed as an audio resource. Transcripts are produced employing speech recognition program and human modifying and may perhaps contain errors. Just before republishing quotes, we inquire that you reference the audio.
Welcome to the Suite Place wherever hoteliers look at in and we verify out what is trending in resort advertising. I’m your host, Ryan Embree. Hi everybody. And welcome to the 100th episode of the Suite Location. Thank you all for joining me. This is your host for the hundredth time, Ryan Embree I’m just so happy that we at last produced it to this episode. This is a incredibly humbling encounter. You know, we begun this podcast, this digital internet marketing podcast back in 2018. It’s just so considerably assist from Vacation Media Group and, my teammates in excess of the years. I bear in mind the to start with episode when we have been trying to make a decision on the name. We experienced, a pair different names. We landed on the Suite Place and in this article we are at episode 100 four years later, just some speedy specifics ahead of we get started out. And we absolutely are gonna share some material these days, but this podcast is, streamed about SoundCloud, iTunes, Google Podcasts, Spotify. Now around this past, back again in 2021 and Stitcher as perfectly, we’ve bought around 50,000 performs and 600 followers from those people sites. So again, just so humbled and thankful for all of our listeners out there, anywhere you are listening from. So right now with episode 100, this sort of a celebratory milestone, I figured what we do nowadays is maybe basically count down some of my favorite and genuinely the most performed and popular tracks that we have had over these earlier a hundred episodes. We protected a ton of subject areas when it will come to resort digital advertising and marketing. And it is amusing to hear back again to some of the very first couple episodes. The subject matter in which we speak about on the Suite Place is technological innovation is social media is name administration for, for lodges, and this technologies progressed so speedily. So appealing to go again to those people to start with few episodes, to see what we were conversing about and, and how that really bridges to these days and see how significantly factors adjust. So let’s start the countdown, the quantity one particular. So we’re not gonna perform backwards. We’re gonna commence at selection just one and perform our way down. Amount one, actually episode 84, how to current market your hotel’s breakfast selections. And we did not foresee for this episode to be so popular, but it helps make perception, right? 1 of the items I know I’ve talked about on this podcast, 1 of the points that seriously changed the most throughout these, these past pair decades with the pandemic is how a resort serves breakfast to his friends. It is a staple. It is something that we’re all utilized to as vacationers coming to the home, seeing that breakfast buffet, viewing that waffle maker, occasionally that warm breakfast, that continental breakfast and how that is actually transformed, appropriate? And obviously it begun with the pandemic of a health and basic safety problem of seeking to reduce shut get hold of between your friends and your personnel. But then it’s sort of also in 2021, 2022 has turn into a staffing situation, correct? A large amount of inns nonetheless are having difficulties with this, and they’re not ready to personnel their breakfast location. They’re not equipped to preserve up with the company that are coming in and out cleaning right after them generating certain that the food is remaining refreshed. So, you know, this episode, we took a deep dive into saying not only how to market your breakfast possibilities, but how to set the appropriate anticipations of what your breakfast choices are at the moment, because there is just such a massive spectrum there of exactly where resorts are at. And some of that also relies upon on wherever you are positioned in the region, appropriate? We noticed some parts of the region, that were a good deal slower having back again to quote unquote standard and experienced limits at their lodges. So it was more challenging for them to get back again to that breakfast that visitor have arrive to like. So if a traveler was touring from one particular location of the place to a different put, and they have been anticipating this due to the fact all the motels in their spot were back again to typical that could direct to issues. So this was a good episode, tremendous, tremendous common, once more, variety of a surprise, but you know, when you truly sat down and assume about it, seriously not that surprising for the reason that of the heritage of the past few a long time, selection two was episode 94 and this, it truly speaks to what I talked about at the starting of this episode, proper? The evolution of items like social media technology, and how significantly that variations just months or, or yrs around decades, this episode was all about Instagram reels for motels, right? So we delight ourselves at Travel Media Group at staying at the forefront of hotel, electronic marketing and advertising. We are the specialists. And one of the factors we look for is new styles, developments, and options, specially when it arrives to social media platforms, cuz that is what we do for lodges. We husband or wife with them. We assist make custom articles for hotels on areas like Twitter, Facebook, LinkedIn and Instagram, ideal? We know how popular Instagram is, especially with the young vacationers, millennials and gen Z. And just one of the factors that Instagram experienced not too long ago launched was Instagram reels. And this was a characteristic that was genuinely pointed at TikTok, proper? And they have been seeking to maybe steal some of that current market share. These ended up these form of 30 to next clips that buyers could share on Instagram sort of like Tik Toks in order to both endorse issues on residence, advertise facilities, breakfast options like we just talked about. So this was a new characteristic that was recently released from Instagram. And this episode was totally wonderful. We brought an individual from our social solution crew on as a guest speaker to type of wander us by way of how to use and what some best practices are for Instagram reels. Number 3 was episode 80, how to market place your hotel’s new renovations. Ideal? So one particular of the factors that we definitely centered on all through the pandemic for hotels was obviously how to get a lot more occupancy in a time the place travel just was not occurring, appropriate? Other than out of necessity. But some motels resolved to go a totally different route and shut down fully to genuinely do some new renovations, appropriate? To renovate that foyer or wholly redo their rooms or facilities. And when we obtained out of the pandemic, they, we experienced these just about model new resorts, renovated inns that we ended up looking on how to promote and market place. So we shared some genuinely terrific means, strategies and ideal methods on how you can share on social media, create some exhilaration, communicate to that and your evaluate responses, your status administration, due to the fact you are only new for so extensive. I bear in mind that was one particular of the essential phrases that we ended up conversing about. New is new for just a shorter volume of time. So you want to acquire benefit of it even though you can. There is seriously new renovations is some of the very best instances to get these 5 star reviews and truly put your most effective foot ahead out there with this kind of a substantial, large money financial commitment. We know, transpire with renovation. Selection four of our most well-liked episodes at any time on the Suite Location. This was episode 86 planning your hotel’s 2022 social media calendar element one. So this was this sort of a significant episode that we really had to do two parts of it. And this is actually just one of my beloved episodes. We experienced Aislynn Roberts on and she’s one particular of our workforce associates from consumer success. And she speaks to motels on a everyday foundation hoping to come across inspiration for them to come across posts about events, nearby tales, facilities, seize bookings by way of social media. So what we made a decision to do was take a calendar, the 2022 calendar. And we went through every single single period and commenced to fill out that calendar, give ideas for the summer, the spring, the winter season and the fall to assistance hoteliers fill that calendar out with just thrilling material. And once again, this was just 1 of my favored episodes, genuinely just having resourceful and, and sharing with motels. Some genuinely, actually special techniques to, to spur engagement on their social channels. Variety 5 was episode 83 superior sentiment investigation and reporting. Now this was with Jason Lee, our main technological know-how officer, probably 1 of the most recognizable voices on this podcast. He’s been with me plenty of instances. And the cause is, is for the reason that exactly what this episode was all about. A new rollouts for Vacation Media Group, digital remedies for motels. So Jason and his item and enhancement crew had been tough at function. Were being truly diving deeper into insights and knowledge from guest suggestions. And this episode is all about that. Conversing about how we get that knowledge from visitor evaluations and how we give that facts back to the hotelier to make smarter operational and funds final decision. So this was a really fantastic episode accomplishing a hundred podcast episode could not have been carried out without the need of the enable of my advertising and marketing workforce and the aid of Travel Media Team and listeners like you. So I want to thank you, but we’ve also had some guests outside the house of the Journey Media Group corporation, join us, some seriously massive names in the business. I bear in mind we had a few episodes of Yan Phitom from STR for the duration of the throes of the pandemic the place we talked to him about, you know, what was on the horizon. What was the STR details stating to us which could give clues? Simply because we experienced in no way been by way of a thing like that in the marketplace we’ve been through recessions right before, but absolutely nothing, almost nothing like we noticed the previous pair several years, oh, we experienced hospitality influencer. Rupesh Patel on to speak about status administration and how critical that is for his motels and, and what he’s executing suitable now. Michael Curran from Aimbridge Hospitality and Kirk Petterson from Siteline hospitality. So some main players from resort management teams just sign up for us and, and give strategies and tricks on digital marketing. And I’m so grateful we have so a lot of more friends not in a position to get to proper now, but thankful for. So if you have not checked out some of those people episodes, make sure you do result in they are pretty, pretty insightful. And as a result of undertaking this a hundred episodes really worth, we’ve also have some actually exclusive once-a-year episodes that we do every solitary yr that I’ve definitely occur to love and are some of my favorites. One of them is with our VP of solution and growth, Patrick O’Brien. He comes on each year and we look at the leading 5 sentiment tags for resorts throughout the country. You know, we’ve talked about cleanliness, which was a enormous tag and subject all through the pandemic, obviously, and Patrick not only shares this details with us, but he also shares methods that you can respond to critiques as well as leverage this facts for your social media internet marketing and sites. Yet another yearly episodes we do with is with our president Dana Sanger. We do a yr in review at the stop of each individual yr, just conversing about the incredible accomplishments that the Journey Media Team crew have completed and, and milestones and ambitions that they’ve hit as effectively as the price that we’re ready to deliver for our lodge associates. We’ve been in hospitality, as I’ve mentioned before for more than 40 years and, and have lodges that we function with across the country. So this is a really great episode to form of reflect on all the points that we have finished to support additional people partnerships and carry on new and existing relationships in the industry. And then last yr in 2021, we had a single of, I would say the coolest collection. And this was staying in a position to pay attention to you, our audience, the listeners, the hotel listeners out there, and what they ended up capable to do is share their stories of what we referred to as hospitality heroes. So we experienced a, a amount of episodes that we did in this collection just to understand some of all those hoteliers that went higher than and past all through what anyone argued the toughest time for our industry. And there ended up just some incredible, incredible stories. And it was just this kind of an honor to share those people above a channel on a forum like this. And with that, I am quite enthusiastic to announce that we are executing a 2nd series, which is going to be named Hospitality Trailblazers, exactly where we are gonna take some of the major and loudest voices in the lodge business. And we’re gonna invite them on the Suite Place. We’re gonna chat and we’re gonna decide their brain, check with them what they assume about what is what is on the horizon. What they believe are some ideas and tips. When it comes to digital marketing and advertising for their management group, we are gonna have some truly, genuinely wonderful attendees and I am tremendous stoked about it. So you’re hearing about it listed here. Very first additional aspects to appear about Hospitality Trailblazers. This is our next series that we have performed to kind of really amplify the voices of our industry. For the reason that once again, we, we, we’re these kinds of a tight knit neighborhood, but once more, as we wrap up nowadays, I just wanna thank all people. My Travel Media Group team, my advertising staff for all the hard operate that they’ve put into this, a hundred episodes is no effortless feat. I wanna thank you. The lodge listeners and invite you. I know if you’ve been listening to us for some of these episodes would invite you to depart us a evaluate. We’d really like to listen to your feedback and opinions about what we’re performing, ideas about what you’d like to hear for our subsequent a hundred episodes. So this is Ryan Embree signing off for the hundredth episode. Thank you. Thank you. Thank you. And we will converse to you following time on the Suite Spot. To join our loyalty plan, be positive to subscribe and give us a 5 star looking at on iTunes. Suite Location is made by Vacation Media Group. Our editor is Brandon Bell with cover art by Barry Gordon. I’m your host, Ryan Embree, and we hope you savored your remain.